Projects

Emmie's 6+ years worth of editorial and copywriting experience spans a host of world-renowned glossy magazines and international beauty etailers. This includes project managing customer magazines, interviewing celebrities such as Gwyneth Paltrow, Victoria Beckham, Mario Dedivanovic and Jake Gyllenhaal, honing brand tone of voice and producing engaging storytelling across multiple campaigns. Scroll on for notable examples of her work.

Clients & Bylines

To play, press and hold the enter key. To stop, release the enter key.

Portfolio

COPYWRITING
JOURNALISM
SOCIAL

MOST RECENT...

Cult Beauty Christmas Magazine 

Editor-in-Chief

I worked closely with the project manager, creative lead and ads team to create the newly redesigned AW21 Christmas Magazine. this included: 

  • Creating a project plan for the delivery of the magazine

  • Managing the magazine flat plan

  • Pitching and finalising the editorial content plan

  • Interviewing Mario Dedivanovic for an exclusive feature

  • Sub-editing copy throughout the magazine

  • Working closely with the ads team to sell, flat plan and write all brand advertorials

Screenshot 2021-10-20 at 15.00.46.png

Cult Beauty Christmas Magazine 

Editor-in-Chief

I became Editor-in-Chief and the main project manager on in the AW20 Cult Beauty Christmas Magazine. This included:

  • Creating a project plan for the delivery of the magazine

  • Managing the magazine flat plan

  • Commissioning freelance editors for original features 

  • Conceptualising shoots and creative with the lead designer

  • Pitching and finalising the editorial content plan

  • Interviewing Victoria Beckham, Gwyneth Paltrow and multiple brand founders for exclusive features

  • Sub-editing copy throughout the magazine

  • Working closely with the Ads Team to sell, flat plan and write all brand advertorials

AW20.png

Cult Beauty Christmas Magazine 

Deputy Editor

I had a key role in managing the editorial content within the AW19 Cult Beauty Christmas Magazine. This included:

  • Working closely with the Managing and Creative Directors

  • Conceptualising the magazine shoots and creative

  • Pitching and finalising the editorial content plan

  • Managing the magazine flat plan

  • Writing and sub-editing copy throughout the magazine

  • Producing copy for brand advertorials

Screen Shot 2020-07-14 at 19.25.37.png

Cult Beauty Christmas Magazine 

Beauty Writer

I worked closely with the Editor-in-Chief on the AW18 (i.e. inaugural) Cult Beauty Christmas Magazine. This included:

  • Managing the magazine flat plan

  • Pitching and writing editorial content for the magazine

  • Sub-editing the entire magazine

  • Producing copy for brand advertorials

CB2018.png

The Vulvalution Campaign

Copywriter

Emmie was one of two copywriters who worked closely on the award-nominated 'Vulvalution' campaign which shined a spotlight on the taboo subject of women's health and sexual pleasure. The campaign was created to celebrate the launch of Cult Beauty's 'Sexual Pleasure & Wellness' category - the first to be launched on a beauty website - and was quickly copied by a host of other beauty retailers.

unnamed.png

Copywriter

Emmie manages Cult Beauty's blog mini site looking after the below:

  • Manages the blog calendar, planning out content in-line with new releases, upcoming trends and campaigns

  • Implements SEO and keyword recommendations for high search engine ranking

  • Pitches and writes daily blog posts in the house TOV

  • Works closely with the design and comms team on imagery

  • Sub-edits all junior copywriter copy

image1.png
Screenshot 2022-03-16 at 12.02.10.png

Digital Assistant

During Emmie's time at British Vogue she achieved the below:

  • Worked closely with the fashion team building daily features and galleries using the CMS system

  • Interviewed notable figures within the fashion and music industry for Miss Vogue

  • Pitched a successful weekly fashion series for Miss Vogue which still runs today

image3.png

Digital Assistant

During Emmie's time at Harper's Bazaar she achieved the below:

  • Looked after successful daily-updated fashion galleries

  • Pitched and published daily news stories

  • Looked after the entire 'Beauty' section until a Beauty Editor was hired

  • Trained in SEO to increase post rankings

  • Interviewed actors, models and brand founders for the website

  • Managed the Instagram account

  • Returned as a freelance social media manager

image2.png

Editorial Assistant

During Emmie's time at PHOENIX Magazine she achieved the below:

  • Pitched, managed and organised and ran multiple beauty shoots from sourcing locations, the team, talent and distributing the call sheet

  • Pitched & produced copy for The Manual and PHOENIX Magazine

  • Sub-edited fashion & beauty features and conducted cover interviews

  • Started the monthly newsletter as well as managing all social media accounts

  • Responsible for multiple recurring feature series pages across fashion, beauty, arts and travel

Screen Shot 2020-07-16 at 01.18.55.png

Editorial Assistant

During Emmie's time at PHOENIX Magazine she achieved the below:

  • Pitched, managed and organised and ran multiple beauty shoots from sourcing locations, the team, talent and distributing the call sheet

  • Pitched & produced copy for The Manual and PHOENIX Magazine

  • Sub-edited fashion & beauty features and conducted cover interviews

  • Started the monthly newsletter as well as managing all social media accounts

  • Responsible for multiple recurring feature series pages across fashion, beauty, arts and travel

Screen Shot 2020-07-16 at 01.18.22.png

Editorial Assistant

During Emmie's time at PHOENIX Magazine she achieved the below:

  • Pitched, managed and organised and ran multiple beauty shoots from sourcing locations, the team, talent and distributing the call sheet

  • Pitched & produced copy for The Manual and PHOENIX Magazine

  • Sub-edited fashion & beauty features and conducted cover interviews

  • Started the monthly newsletter as well as managing all social media accounts

  • Responsible for multiple recurring feature series pages across fashion, beauty, arts and travel

Screen Shot 2020-07-16 at 01.27.30.png